A revamped video introduction to the product, Square Register. Concepted idea, wrote script, localized across 10+ markets, aided in production on-set, handled VO casting and execution.
Concepted script, which drove creative direction. Scouted locations to ensure product parity. Attended and influenced fittings. Provided direction on set. Notes on edits. Selected vo talent and attended VO sessions. Coordinated localization for both French and Spanish markets.
Co-Creative led with Mio Yoshigiwa
Produced by Camille Posard
A series of hardware-centric videos as an extension of Square Hardware’s 2022 global awareness campaign. Videos ran Q1 and Q2 of 20233 in the United Kingdom and Australia.
Tutorial Video for Square Reader.
Art Director: Mio Yoshigawa
Out of home mocks for Square for Restaurants awareness.
Out of home mocks for Square for Restaurants awareness.
Display banners for Square for Restaurants awareness
Manifesto for Anthem Video
Copy: Ariel Levin
Design: Heather Poole, Chanel Lai, Michelle Kong
Copy: Ariel Levin
Design: Heather Poole, Melissa Shelton
Pink Color Launch & Aqua Color Launch (2019)
Father’s Day (2020)
Holiday (2020)
Copy: Ariel Levin
Design: Michelle Kong, Irene Chin, Heather Poole
Copy: Ariel Levin
Design: Sophie Coleman
Copy: Ariel Levin
Design: Sophie Coleman, Alexa Florio
Copy: Ariel Levin
Art Direction + Design : Chanel Lai, Michelle Kong, Heather Poole
Renders: Atanas Djibirov
